Strategic Marketing and the Future of Consumer Behaviour
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Strategic Marketing and the Future of Consumer Behaviour
Introducing the Virtual Guardian Angel
Poiesz, Theo B.C.; van Raaij, W. F.
Edward Elgar Publishing Ltd
12/2007
240
Dura
Inglês
9781843767725
15 a 20 dias
Descrição não disponível.
Contents: Preface 1. Predicting the Future 2. Developments in Markets and Marketing 3. Consumers in the Pressure Cooker 4. Marketing Developments: A Synthesis 5. Developments in Customer Behaviour 6. Implications for Markets and Marketing 7. Social and Cultural Effects 8. Epilogue References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Contents: Preface 1. Predicting the Future 2. Developments in Markets and Marketing 3. Consumers in the Pressure Cooker 4. Marketing Developments: A Synthesis 5. Developments in Customer Behaviour 6. Implications for Markets and Marketing 7. Social and Cultural Effects 8. Epilogue References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
