Strategic Affiliate Marketing
Strategic Affiliate Marketing
Harris, Uri; Junghagen, Sven; Goldschmidt, Simon
Edward Elgar Publishing Ltd
07/2003
192
Dura
Inglês
9781843763901
15 a 20 dias
Descrição não disponível.
Contents: Preface Part I: The Basics of Internet Marketing 1. Internet - A New Marketing Arena 2. Understanding Internet Customers Part II: What is Affiliate Marketing? 3. Affiliate Marketing Networks 4. Value Creation in Affiliate Marketing Part III: Strategic Considerations 5. Affiliate Considerations 6. Marketer Considerations 7. Explanation Model References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Contents: Preface Part I: The Basics of Internet Marketing 1. Internet - A New Marketing Arena 2. Understanding Internet Customers Part II: What is Affiliate Marketing? 3. Affiliate Marketing Networks 4. Value Creation in Affiliate Marketing Part III: Strategic Considerations 5. Affiliate Considerations 6. Marketer Considerations 7. Explanation Model References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.