Entrepreneurial Marketing
-15%
portes grátis
Entrepreneurial Marketing
The Growth of Small Firms in the New Economic Era
Bjerke, Bjoern; Hultman, Claes M.
Edward Elgar Publishing Ltd
03/2004
288
Mole
Inglês
9781843768517
15 a 20 dias
Descrição não disponível.
Contents: Foreword by Gerald E. Hills 1. Small is Beautiful? 2. Marketing in the Old Economic Era 3. Entrepreneurship: Creating New Business Ventures 4. Marketing of Big Firms and Small Firms 5. Marketing, Entrepreneurship and Culture 6. Growth, Learning and Co-Creation 7. Marketing as Co-Creation of Customer Value 8. A Conceptual Framework for Entrepreneurial Marketing 9. Some Areas of Importance for Excellent Entrepreneurial Marketing 10. Entrepreneurial Marketing: Leading and Managing in the New Economic Era Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Contents: Foreword by Gerald E. Hills 1. Small is Beautiful? 2. Marketing in the Old Economic Era 3. Entrepreneurship: Creating New Business Ventures 4. Marketing of Big Firms and Small Firms 5. Marketing, Entrepreneurship and Culture 6. Growth, Learning and Co-Creation 7. Marketing as Co-Creation of Customer Value 8. A Conceptual Framework for Entrepreneurial Marketing 9. Some Areas of Importance for Excellent Entrepreneurial Marketing 10. Entrepreneurial Marketing: Leading and Managing in the New Economic Era Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
