Strategy of Small Firms
-15%
portes grátis
Strategy of Small Firms
Strategic Management and Innovation in the Small Firm
Reboud, Sophie; Mazzarol, Tim
Edward Elgar Publishing Ltd
10/2009
392
Dura
Inglês
9781843764175
15 a 20 dias
Descrição não disponível.
Contents: Preface 1. Introduction 2. The Conceptual Structure of the Book 3. A Review of the Literature Part 1 4. A Review of the Literature Part 2 5. Entrepreneur versus Owner-Manager 6. The Strategic Myopia of Small Firms 7. The Strategic Management Process 8. Strategic Options for Small Firms 9. Innovation as Competitive Advantage 10. Applying the Innovation Framework 11. Strategic Networks and Outsiders 12. Managing the Strategic Triangle References Index
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Contents: Preface 1. Introduction 2. The Conceptual Structure of the Book 3. A Review of the Literature Part 1 4. A Review of the Literature Part 2 5. Entrepreneur versus Owner-Manager 6. The Strategic Myopia of Small Firms 7. The Strategic Management Process 8. Strategic Options for Small Firms 9. Innovation as Competitive Advantage 10. Applying the Innovation Framework 11. Strategic Networks and Outsiders 12. Managing the Strategic Triangle References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
