Handbook of Research on Asian Business

Contents:

1. Unpacking the Business of Asian Business
Henry Wai-chung Yeung

PART I: BUSINESS STRATEGY AND ORGANIZATION
2. Strategy Research in Asia
Andrew Delios, Wei Wei Xu and Kulwant Singh

3. Towards an Institution-based View of Business Strategy in Asia
Mike W. Peng

4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal Exchange
Peter Ping Li

5. Transferring Knowledge to Enterprises in China
Eric W.K. Tsang

6. Business Organizations in China
Doug Guthrie and Junmin Wang

PART II: BUSINESS AND MARKETING
7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia
Piyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran

8. Marketing Practice 'Crossvergence' in Post-crisis Asia
Tim G. Andrews

9. Entry and Marketing Strategies of FDI Firms in China
Tung-lung Steven Chang

10. China Marketing
Ying Ho and Kam-hon Lee

11. Global Retailers and Asian Manufacturers
Gary G. Hamilton and Misha Petrovic

PART III: BUSINESS-STATE RELATIONS
12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and Taiwan
Christopher M. Dent

13. Capital's Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia
Nicholas A. Phelps

14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms
Axele Giroud

15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in Singapore
Lai Si Tsui-Auch

16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today
John A. Mathews

PART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES
17. Cultural Considerations of Business and Economic Development in East Asia
F. Gerard Adams and Heidi Vernon

18. The Dynamics of Southeast Asian Chinese Business
Henry Wai-chung Yeung

19. Innovation Policies for Asian SMEs: An Innovation System Perspective
Cristina Chaminade and Jan Vang

20. Explaining Multinational Companies from the Developing Economies of East and Southeast Asia
Paz Estrella Tolentino

21. Explaining the Emergence of Thai Multinationals
Pavida Pananond

22. Corporate China Goes Global
Friedrich Wu

Index

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• Economia da organização industrial